Recently I had the opportunity to fish for rainbow trout for three days on the Grande Ronde River in northeastern Oregon. The Grande Ronde, a tributary of the Snake River, flows through a deep, heavily forested canyon. The gradient of the river is steeper than most in Oregon, and the river’s fast flow requires casting so precisely that you need to put your fly within inches of a rock or cliff. If you put the fly even a few inches too far away, you won’t catch any fish.
To be successful in fly-fishing, just as in business, you need to be very intentional. First, you need a clear vision of exactly where to place your fly to catch fish, and sometimes that requires help. On our trip, since none of us had ever fished the Grande Ronde, we used experienced guides who told us where we needed to put the fly to catch the big one. If we missed the spot, we didn’t get a strike.
In business, you also need a clear vision of where you want to go; a vision that defines the future state and context for success. This perspective is often short to mid-term, anywhere from 18 to 36 months out.
While fishing, we need to know what we’re fishing for and be familiar with the particular environment where we’re fishing. It would be the equivalent of knowing our market and customers in business.
To read more about intentionality in business (and in fishing), check out my latest Growth Accelerator newsletter.
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