Creating an Action Imperative
This booklet presents ideas and methods for executives to create an Action Imperative® that provides focus on achieving innovative change and creates urgency in execution. It takes action – sustained, persistent, widespread and supported – to reach the target states they envision.
An effective leader is out in front, next to and behind their followers all at the same time. This booklet shows how being in front provides inspiration, focus and direction. Standing beside others means providing the tools, resources and training they need to pursue the vision. Being behind is about accountability: developing timelines, measuring progress and reviewing results.
Leading is not easy. Trying to be in three places at once – ahead of, next to and behind your followers – is the challenge that makes taking a leadership role worthwhile.