Collaboration seems to be the word of the year. Everywhere you look companies are collaborating on this or that. Articles suggest you should collaborate with your customers, suppliers, strategic partners and others. But does collaboration represent a true partnership?
The technical definition of collaboration is “the action of working with someone to produce or create something,” in other words, simply working with another toward a joint outcome. How does this impact each party? Working together may not provide a well-balanced outcome resulting in a win for both sides.
True partnerships benefit both parties where the whole is greater than the sum of the parts. It is the win/win relationship that both parties want, as well as the opportunity for to achieve success beyond what they could do on their own.
Collaboration is certainly a worthy thing, but to really gain the amazing results that both parties seek, a true partnership is necessary. Are you just collaborating, or are you partnering? Are you seeking a joint outcome or world-class success? Click here for more on creating true partnerships that produce amazing results.
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