“Why” is a great question. Do you wonder why? The answer is simple: it puts things into context. It shows the future and sets the stage for people to understand the reason or purpose for their actions.
Take metrics for example. Many companies develop metrics because it seems like the right thing to do. They usually develop them by deciding how much – how much inventory, how much profit, how much overtime – but they rarely set them in the context of the ends they are trying to achieve.
First ask yourself “why?” It sets the reason for having metrics. What behaviors are you trying to change or encourage? What strategy are you trying to support?
Next time you are trying to improve almost anything, the first question to ask yourself is not “how much” but “why?”
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